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How to Influence Consumers in the Digital Age

When consumers have unlimited choice and marketers limited budgets, how does one differentiate?
Description
With the rapid changes in digital marketing modern professionals struggle to stay on top of the latest trends.

To get you up to speed in no time, we have designed a workshop to give you the inside scoop on the latest digital marketing tools.

In this hands-on, three hour session you'll learn how to:

  • Sharply define the new digitally driven consumers, using tools derived from experience design.
  • Strike the balance between building brand esteem and driving brand conversation.
  • Assess the tools that yield the greatest impact, given inevitable budgetary limitation.
  • Create ideas which resonate with consumers and the entire ecosystem, capturing disproportionately higher mind share.
  • Master collaborative techniques which help mine insights at speed of social, helping brands be ahead of the curve and ahead of their competition.

And the best part?

You’ll walk away with valuable lessons on differentiating your brand in the digital age, hands-on experience working with the new marketing toolkit and 25 brand new friends!


ABOUT SUSH

Sush aka Sushobhan Mukherjee is highly awarded strategist with two decades of experience in marketing, ranging from marketing research to brand management to digital. He has worked across agency and client lines, principally with Publicis, JWT, R/GA, SapientNitro and Discovery Channel. He has lived and worked in India, USA and Singapore. Formerly VP & Regional Strategy Lead for SapientNitro in APAC, Sushobhan is the co-founder of Narrative Technology, a Singapore based business advisory, which helps businesses catalyse growth through customer experience, product innovation and digital marketing.

Sushobhan has served on the advisory board of the Mobile Marketing Association, judged at The Effies and the Festival of Media. He gives back as a mentor at The Hub Singapore and as a advisor to The Taskshashila Foundation. Wildlife, mountains, white water rafting, history and culture, politics and social movements are his passions. And yes, photography too.


Level Up Your Marketing is the 2nd session in our Level Up program, a 12 month workshop series to help millennial professionals transform their careers without leaving their job, or going back to school.

Event Timeline
Thu Nov 6, 2014
6:30 PM - 9:30 PM SGT
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Venue
The Hub Singapore
Tickets
Time to Level Up ! $99.00

On sale until Nov 6, 2014, 5:30:00 PM

Venue Address
The Hub Singapore, NYC Academy, 113 Somerset Road, 238165 Singapore Singapore
Directions
A 2-minute walk from Somerset MRT, we're the red building next to Triple One Somerset. Driving over? Park in the open-air carpark on Somerset Road or at Triple One Somerset
Organizer
The Hub Singapore
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